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My services include:

01. Web Design
Your web site is your single most important marketing communications vehicle. As such it is critical to improve your site's marketing effectiveness to build brand awareness and preference, generate leads, acquire and retain customers. Our site effectiveness program is designed to maximize your site's marketing effectiveness in a planned, phased way that matches investment with return. We follow online best practices in order to optimize usability, value and function to generate leads and retain and grow customers. Our innovative program encompasses the following methodology:

  • Define the role and objectives of your website to integrate with your overall marketing communications program.
  • Making your site easy and enjoyable to use through applying principles of best practice usability.
  • Ensuring your site delivers maximum value to meet the needs of prospects and customers at every stage of the purchase process.
  • Maximizing your site's ability to convert anonymous visitors into interested prospects and customers with multiple calls to action that match their varied needs.
  • Set up and continual review of detailed site analysis to track site marketing results in real time.
  • A methodology that allows you to leverage in-house web skills or outsource to us as needed.
An affordable monthly program of services and deliverables that continually develops and enhances your site in line with your objectives, resources and results achieved.


02. Web Hosting
We have been hosting websites for 7 years. Through our experience we have established several key components to ensure that our hosting environment is reliable, scalable, and secure. Our servers are located in a state of the art high security data center. Our data center is a premiere bandwidth provider known for its reliability and "fanatical support". With our data center, multiple people are monitoring our servers at all hours of the day.

RELIABILITY

  • Our servers are monitored 24/7 by a staff of technicians available for trouble-shooting. In the event of server problems, multiple alerts are triggered so that issues can be addressed immediately.
  • Our server hardware is carefully selected to ensure a standardized and reliable infrastructure. Duplicates of all server hardware are kept on site so that failing hardware can be immediately replaced.
  • The web servers are all built with RedHat Linux as the operating system, ensuring that our software infrastructure is built on a stable platform of technologies.

SCALABILITY

  • Our infrastructure is designed to scale along with the growth of our clients' websites.
  • New servers can be added within a day to accommodate bandwidth spikes.
  • All systems are standardized so that growth is handled efficiently.

SECURITY

  • Website data is protected from multiple possible bad scenarios. Backups of web files, data files, and system files are made daily and stored in an off-site facility. In the event of complete server failure, an entirely new server can be restored from these backups.
  • The physical space where the servers are stored is protected by high security access, advanced fire protection, and robust power supply.
  • The servers are protected from digital intrusion by multiple layers or filtering to stop denial of service attacks, hackers, and network disruptions.
  • The servers are continually be updated with the latest security patches from our vendors.
  • The hosting network is completely built on top of Cisco hardware and is regularly audited by Cisco to ensure proper configuratio



03. Printing material
We have regional and national experience, specializing in state-of-the-art design that doesn't sacrifice clear and coherent communication.

  • Strategic planning
  • Graphic design
  • Branding
  • Copywriting
  • Print purchasing and supervision
  • Turnkey logistical support

Our services include professional communications planning and design encompassing a broad range of materials, from fliers and brochures to trade show booth graphics.



04. Database Development
The bottom line is we have professionals who can work in any development environment on PCs, servers, or handhelds. If you need database programmers to help build tools for your business, We will exceed your expectations.

Software is inherently complex. Our database developers empower our clients by simplifying the software development process and product. Forget the fact that we have developers proficient in Apache, Linux, Unix, NT, IIS, and Sun. Never mind that our developers code in PHP, VB, ASP, .NET, and Java. Pay no attention to our proficiencies using SQL, mySQL, PostGres, and Oracle. What you will notice is our end product -- easy to use, and fully functional. Our developers create rock-solid code that simplifies complex situations for companies and gives them the tools that they need to build their businesses. All of our solutions are built to be robust and scalable, giving you the security and confidence in your web application that you need.



05. Branding & Identity
Your brand identity (the name, term, sign, symbol, or design of your product) is intended to identify your merchandise or service, and to differentiate it from the competition. Building your corporate or product brand is one of the most important, yet challenging, objectives of marketing. A strong brand has major equity and permanent value. Therefore, a great depth of planning, thought, and analysis must go into both building and communicating your brand over time. GSTIT's approach to building a brand name has helped many clients establish a solid brand that delivers loyal customers:
  • Target markets
    The first step in building brand development is focusing on, and establishing a deeper understanding of, one or more of the select target markets

  • Positioning
    The next step in building your brand is determining where you will be positioned in the market in relation to customer and competitor's needs

  • Identity
    How you visually and verbally represent your company or product is critically important: the core objective in this step is to develop an identity that effectively communicates with your target market

  • Awareness
    Once a company has created brand identity, the next step is to establish brand awareness, which will make it easier for a company to build preference in the market as well as develop that critically important market factor: brand loyalty

  • Brand experience
    The brand experience covers all aspects of the customer's relationship with your company. A consistently satisfying experience with each customer/company interaction creates brand credibility, brand loyalty, and ultimately, ongoing business.



06. Graphic Design
Creative direction, graphic design strategies, communication design and marketing literature, through to finished printing production from Signage to Annual Reports.. Your graphic design is your face to world - it can be graphic design for web site, branding, logo design, brochure design but your clients will remember you at first look through your graphic design.



07. Flash Design
We use Flash to build websites that appeal to the emotional sides of our viewers using sexy, hip, and exciting animation. Flash is an interactive media that seduces the user to spend more time on a site and become more emotionally interested in the content. When done properly, Flash will be alluring enough to grab the users attention, and subtle enough to not distract them from the core message on the website.

Flash serves three major purposes:

  • Website flash:
    Flash can be used to make an entire website come alive with animation, movement, and excitement, or it can be used as a subtle highlight to give a static website a little bit of flair. Flash can even be used to connect to a database and display information in a more appealing format. No matter how it is used, Flash is a great tool for making a website more engaging and dynamic.
     
  • Interactive demonstrations:
    Flash is a great tool for teaching users about your product. More empowering than a slideshow, Flash demonstrations are compelling and powerful ways to keep users interested and explain complex situations in a clear and efficient way.
     
  • Entertainment:
    Flash intro pages (aka "splash pages") have seen their heyday, and are now less common, however Flash has evolved significantly since it's introduction many years ago. 1stweb.NET creates Flash commercials, games, and ... yes ... splash pages for just the right occasions.
     
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